Define "planned obsolescence" and "perceived obsolescence" in your words. Who/What is responsible for these marketing strategies? Who/What benefits from them? Who/What suffers because of them? Are these strategies necessary? Are they right? Provide evidence from your own experience or from what you have read and discussed in class.
I believe the Government design to ramp up the economy which was dictated by Victor Labow.
Planned obsolescence is caused by the Government, when an industrial design is a policy of deliberately planning or designing a product with a limited useful life, so it will become useless or nonfunctional after a certain period. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product the consumer is under pressure to purchase again, whether from the same manufacturer a replacement part or a newer model, or from a compitor which might also rely on planned obsolescence. For an industry, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. Built-in obsolescence is used in many different products. There is the potential backlash of consumers who learn that the manufacturer invested money to make the product obsolete faster; such consumers might turn to a producer, if any exists that offers a more durable alternative.
The part of planned obsolescence that refers to “desirability”. An object may continue to be functional, but it is no longer perceived to be stylish or appropriate, so it is rendered obsolete by perception, rather than by function. Fashion is all about perceived obsolescence, and it could be said that perceived obsolescence is the number one “product” of the advertising industry.
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