SUMMARY
HYPE
Experted from Kalle Lasn. "Hype," in Signs of Life in the USA: Readings on Popular Culture.
Everyday an estimated 12 billions display ads, 3 million radio commercials, and more than 200,000 TV commercial are dumped into North America's unusual places.
Everywhere you go, to buy gas, at the bank, a drive, you are bombarded with commercial.
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